23 May '11, 2pm

MarkMonitor: Brandjacking Costs Top Hotels $2B+ a Year

Majority of estimated “losses” are from keyword search engine bidding. MarkMonitor just released a “Brandjacking” report (pdf ) about online hotel bookings, estimating that large hotel brands lose over $2 billion a year in lost bookings and unnecessary commissions. The bulk of these losses are from competitors and travel agencies bidding on hotel brand names in search ads. Also included in the report is a study of cybersquatting of 5 top hotel brands. MarkMonitor says it found 2,100 cybersquatted domain names of the five brands which collectively deliver over 57 million visits a year. Much of this cybersquatting is from lesser-known competitors to these brands, not traditional PPC cybersquatters. MarkMonitor is a brand protection firm, so you should read the report with a grain of salt. How the company calculated the lost bookings and commissions isn’t detailed in the repo...

Full article: http://domainnamewire.com/2011/05/23/markmonitor-brandjac...

Tweets

Top 10 Popular Websites With Misspelled Domain ...

dnxpert.com 23 May '11, 6pm

Top 10 Popular Websites With Misspelled Domain Names Posted on May 23rd, 2011 by admin in Domain News , Recommended posts ...