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29 Sep '12, 11pm

Only On the Internet Can a Business of “I” Become a Business of “We”

Only On the Internet Can a Business of “I” Become a Business of “We” By ShaneCultra - September 29, 2012 - 11 Comments I laugh every time I see it. “We do this, we do that”, all the while I know it’s one person running the show. Many of the businesses and sites are one man shows yet they always write in the “we” tense. There are a few reasons I believe people seem to feel more comfortable by pretending to be a company or a team, rather than a person. The first is the most obvious. They want to appear larger or more “professional” by making us think there are several people working at the company. That you are not dealing with a a guy working out of his basement office. “We work hard to provide you with the best service on the net” actually translates to, “I check my email a lot” Or the office just happens to have a bedroom and a kitchen and the website owner actually live....

Full article: http://domainshane.com/only-on-the-internet-can-a-busines...

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