01 Oct '12, 4pm

Print media is alive and well

I could quote Mark Twain… Last week I attended the Niche Digital Conference in Chicago for Media.net . The conference is designed primarily for print publishers who are trying to enhance their online revenues, be that from tablets, mobile, or just getting online in the first place. What I found was somewhat surprising. I live in a world where everything is online and printing a publication is deemed a waste of time and money. While that may be true when it comes to city dailies and certain high tech publications, it’s definitely not a universal truth. I met countless niche magazine publishers who are doing quite well. One publisher told me he started out online only, but his advertisers and readers requested a print publication. His print publication now accounts for the bulk of his revenue. There’s no doubt that advertisers still pay a hefty premium for print advertising ...

Full article: http://domainnamewire.com/2012/10/01/print-media-is-alive...

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