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Five Ways To Engage With Customers Through Twitter: FIVE WAYS TO ENGAGE WITH CUSTOMERS THROUGH TWITTER Twitter c...

Remember it’s not about you. Don’t treat your Twitter account like a microphone for self-promotion. If you do this, you’ll turn people off. Instead, provide helpful answers to other people’s questions, tweet links to other people’s interesting content and retweet other people’s tweets that you think your followers will enjoy. Announcements about your brand should only constitute about 10% of your activity on Twitter, if that much. Be human. Twitter users would much rather engage with people than with brands. If you feel comfortable, use Twitter as yourself instead of your brand name. If you’ve already established a presence on Twitter using your brand name, make sure your tweets look and sound human. Avoid tweeting from third-party social media clients like HootSuite or TweetDeck – these make you look disconnected and irrelevant. Ask for feedback. Ask your followers for fe...

Full article: http://www.name.com/blog/contentmarketing/2012/10/five-wa...