26 May '11, 3pm

Use Social Media Tools to Strengthen Your Relationships – National ...: The Social Media Forum at the National S...

Use Social Media Tools to Strengthen Your Relationships – National ...: The Social Media Forum at the National S...

Rieva Lesonsky said that “social media is a overlay to your operational plan to achieve your goal” and your objectives should be “lead generation, customer service, market research, competitive analysis, networking, and public relations”. She recounted how she grew up in a family of small business owners and in the early days business was personal - you don’t get that from big business. Small businesses know who you are and know your preferences – social media helps small business gets more personal. Rieva Lesonsky also said that social media has myth built around it, that it is difficult yet it is part of marketing, who you are, what you are. Rieva gave an example of how Dominos pizza made pizza interesting. Meet and maintain relationships and determine what you want to accomplish, then use the tools to achieve your goal.

Full article: http://www.networksolutions.com/blog/2011/05/use-social-m...

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