How to Create a Viral Video | Network Solutions Small Business Resources

GrowSmartBusiness: How to Create a Viral Video #li

October 8th, 2012 :: Monika Jansen Social Media Today published a really great post on the common qualities of viral videos. Of course, creating a video in the hopes it will go viral is a total shot in the dark, but they did a great job analyzing what viral videos have in common. Here are their tips combined with my own: Keep your video to a minute and a half In general, the longer a video, the more likely you are to lose your audience. The sweet spot is between 60 – 90 seconds, which is where Dollar Shave Club’s video falls (OK, it’s 4 seconds over the 90-second mark, but close enough). This is one of my favorites, ever. In 7 months, they are closing in on 7 million views. But if it’s really funny, it can go longer I live in northern Virginia, and a local guy made a rap video that gently and hilariously makes fun of Arlington, where he lives. Because it is clever, well-pr...

Full article: http://www.networksolutions.com/smallbusiness/2012/10/how...