08 Oct '12, 10am

What Your Small Business’s Mobile Website Must Have

What Your Small Business’s Mobile Website Must Have

What do users want from your small business’s mobile website? Speed is of the essence, according to a new Google study reported by MediaPost . Google found that taking too long to load was a big factor in whether consumers converted to buyers or not. Mobile sites that load in 5 seconds or less have higher conversion rates, the study found. Consumers know what they’re talking about, since nearly 96 percent of them say they’ve run into problems with sites that aren’t mobile-friendly. In addition to fast load times, consumers also want: Large buttons and text Less content Simple search features Limited need to scroll, enlarge or pinch the screen Quick access to information about your business, including directions, phone numbers, product information, click-to-call and the ability to email you and download apps Simple forms that don’t require scrolling to complete and have a m...

Full article: http://www.networksolutions.com/smallbusiness/2012/10/wha...

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