30 May '11, 5pm

June Domain & Internet Calendar

Keynote – Dark Patterns: User Interfaces Designed to Trick People Dr. Harry Brignull User Experience Designer, DarkPatterns.org Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design “anti-patterns”. “Dark Patterns” are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind. Dr. Brignull will present and discuss several examples of websites that rely on different Dark Pattern techniques to increase conversions. You’ll be surprised at how many major brands use Dark Patterns. How can you increase conversions without resorting to Dark Patterns? Come find out. Q&A to follow.

Full article: http://www.thedomains.com/2011/05/30/june-domain-internet...

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