31 May '16, 4pm

Castello Brothers Sell

Michael Castello told us, "Rate.com is a great brand that will now be marketed by one of largest up-and-coming mortgage firms. This sale will help the whole domain name industry at a time when we do not see a lot of high end priced sales. Great names need to be with great companies and after 20 years of ownership, Rate.com has now found the perfect home . I look forward to seeing it advertised and marketed on a grand scale by Guaranteed Rate .” We asked Ms. Buckley for more details on how she went about bringing Rate.com and Guaranteed Rate together. " For me, effective domain brokering is one part brand strategy, one part sleuthing and one part matchmaking. When I begin brokering a name, I start by identifying how end users would most intuitively use the name and then work from there. Most people, when they hear, Rate.com, immediately think mortgage rates , so I started t...

Full article: http://www.dnjournal.com/archive/lowdown/2016/dailyposts/...

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