Profiting from your online presence – the hidden benefits of staying one step ahead with corporate domain strategy |

The hidden benefits from a corporate donmin strategy by Gary McDowell #SearchFindStop #BrandProtection

The online space today is a different world from 1994-5. In 1994-5 there were only two real concerns for a business to worry about: (1) what Top Level Domain (TLD) should I register? and (2) what should I do with it? Bearing in mind that there were actually only seven TLDs in existence by 1996 (.com, .edu, .gov, .int, .mil, .net and .org) and only .com, .net and .org were available without restriction, this first part did not pose a difficult question to answer. If we fast-forward to the present day, the concerns are very different, very real and very complex. There are over 315 TLDs in existence (source IANA : List 08/08/12 ), that are available to register today. The oversight body for this industry is ICANN, which has been through significant changes in organization and structure and has recently closed the applications window for the new generic top level domain (gTLD)...

Full article: http://www.netnames.com/blog/2012/10/profiting-from-your-...