23 Jun '16, 11am

How to Use Mobile Surveys for Market Research

One other feature that contributes to mobile research popularity is the GPS technology incorporated in majority of mobile phones, as it enables for research respondents to be invited based on their exact location . If, for example, you are running a local business, you can send people surveys to complete when they are within the proximity of the business in question, a transport hub or some other location where feedback might be required. This way people you are targeting will find the content of the survey relevant, which increases the chances of them completing it.

Full article: http://domain.me/use-mobile-surveys-market-research/

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