Is Your Ecommerce Site Ready to Capture Holiday Sales? | Network Solutions Small Business Resources

SMB News: Is Your Ecommerce Site Ready to Capture Holiday Sales?

While the effect of social media and mobile devices on consumers’ holiday shopping habits is making news this year, Citi’s report reminded retailers that these areas are still growing slowly. For instance, it cites Forrester data that smartphones will account for 3 percent of e-commerce this year, then grow to 7 percent by 2016. Given that mobile and social are still emerging areas of shopping, Citi urges ecommerce companies not to get distracted by mobile and social at the expense of their core technologies.

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