28 Jun '16, 9pm

Why custom email is a must in the light of increased DMARC adoption

If you regularly send outbound emails to website visitors or customers, a recent increase in the adoption of DMARC could seriously affect your sends if you are not using a custom email address. Increasing numbers of email service and email marketing providers are cracking down on the use of generic email addresses in an attempt to protect receivers from phishing and spam. Although DMARC adoption is good news for email receivers, it can be bad news for email marketers who are not using a custom email address . How does DMARC work? Short for Domain-based Message Authentication, Reposting and Conformance, DMARC works to protect receivers from cybercriminals who send phishing and spam messages. It increases inbox security for receivers by crosschecking incoming messages against the Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) validation systems. Among t...

Full article: http://www.name.com/blog/business/2016/06/custom-email-mu...

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