29 Jun '16, 9am

Survey: more people know about new gTLDs but fewer trust them

Survey: more people know about new gTLDs but fewer trust them Kevin Murphy , June 29, 2016, 09:35:20 (UTC), Domain Registries People are becoming more aware that new gTLDs exist, but there’s less trust in them that there was a year ago, according to an ICANN-sponsored survey. The second annual Global Consumer Survey , which was published late last week, shows that 16% of respondents had heard of specific new gTLDs, on average. That’s up 2% on last year’s survey. The number for TLDs added in the last year was 20%, with .news leading the pack with 33% awareness. However, fewer people were actually visiting these site: 12% on average, compared to 15% a year ago. For TLDs added in the last year, visitation averaged 15%. And the amount of trust placed on new gTLDs added prior to the 2015 survey was down from 49% to 45% — half the level of .com, .org and .net. For TLDs added sin...

Full article: http://domainincite.com/20680-survey-more-people-know-abo...

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