30 Jun '16, 2pm

Six ways to keep track of your #brand via @Nick_Leech:

Hello and welcome to another 123 Reg Swift 6. This week we’ll be looking at how to keep track of what people are saying about your brand and the market in general. 1 – Decide on your keywords Draw up a list of relevant keywords. This is probably going to be things such as your company name, the names of rival companies, the names of products related to your industry, and other industry related terms. It’ll probably be easiest to put together a spreadsheet to keep your keywords in. 2 – Discover relevant hashtags Facebook and Twitter make especially strong use of hashtags. By building up a list of hashtags that are relevant to your business, it’ll be easier for you to monitor social media conversations that may be relevant to you. They’ll be some overlap with the keyword list you’ve put together in step one. But you’ll also find hashtags that are especially for businesses in...

Full article: https://www.123-reg.co.uk/blog/videos/swift-6-six-ways-to...

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