29 Jun '16, 10pm

#Domain leasing is an attractive, even preferred, alternative to buying/selling #premium #domains.

At the Webfest conference in Los Angeles, one of the recurring themes that I encountered was the topic of Domain Name Leasing as alternative monetization strategy for domain holders. At Epik we have long believed in the power of leasing and have some transactional experience and operating competency in this area. Domain Leasing was Epik’s 3rd largest source of revenue in Q4 2012. We could not be more enthusiastic about the future of Domain Leasing. Why Leasing? Simply put, New Economic Realities requires New Economic Models. More businesses are being bootstrapped and financed with less available at-risk capital. As a result, the margin for error is smaller. The majority of prospective domain buyers view a 4, 5 or 6 figure domain purchase as a material decision. Leasing is a way to reduce risk, and leave more startup capital to fund operations while still building on a supe...

Full article: http://www.epik.com/blog/leasing-domains-how-we-do-it-at-...

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