30 Jun '16, 3pm

Using Keyword Length and Frequency as Metrics to Value Domains #data #investing

Using Keyword Length and Frequency as Metrics to Value Domains #data #investing

We can apply this to domain prices, and see what happens. Zipf’s law shows that the most frequently used word is twice as common as the second place word, three times as common as the third most used word, etc. It seems to me that the more frequently a word is used in real life, the easier it would be for people to remember. Thus, according to Lindenthal's logic, a more common word would be an easier "commute" for internet users, which should make it more valuable as a domain name. Of course, there are some exceptions, such as two or three character domains that are not words sometimes having more value than slightly longer domains containing common words, but again, those domains are outliers. In those outlier cases, their value is often based on scarcity, and they're still memorable with only a single character or two to remember, aside from the TLD . Google’s Ngram View...

Full article: https://www.namepros.com/blog/domain-valuation-the-length...

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