16 Oct '12, 6pm

5 Easy Ways to Optimize Your #Emails for Better #Clickthrough rates #emailmarketing #mobilemarketing

I constantly check email on my iPhone when I am out and about – and I bet you do too. Your prospective and current clients do as well, so if email marketing is part of your marketing strategy, it is vitally important that your emails are quick to download and read while remaining engaging. Marketo published a blog post with 5 valuable tips that perfectly summarized how to create effective mobile-friendly emails. They are all easy to implement, always a bonus! 1. Keep subject lines short Take a quick look through your email on your phone. After 4 or 5 words, the rest of the subject line disappears due to space constraints. Grab your reader’s attention with a short but punchy subject line that captures the meat of what you are trying to say. There is an email currently sitting in my inbox that does this perfectly. Backblaze, a terrific company I use for online backup, sent a...

Full article: http://www.networksolutions.com/smallbusiness/2012/10/5-e...

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