17 Oct '12, 1pm

Ticket to ride - combating #counterfeit tickets online. Stuart Fuller #entertainment #leisure #movies #brandprotection

Ticket to ride - combating #counterfeit tickets online. Stuart Fuller #entertainment #leisure #movies #brandprotection

In the jet-set lifestyle of a modern day Head of Communications I am currently speeding through the French countryside on Eurostar after a day in our Paris office. Sounds very glamoros I’m sure, but with the competitive nature of travel these days, my seat in standard class costs less than a seat at Wembley Stadium to watch England play San Marino on Friday night. Today we are so used to buying our travel online, receiving our tickets there and then to print out at home. Gone are the days of sitting for hours on end in a travel agent as they “tried one more time” to get through to the tour operator on the phone. It is all seamlessly done these days, with travel to the furthest flung places completed in seconds. It is not just travel that has been revolutionized by the Internet. On Friday I am going to see a West End show, where my tickets were paid for and printed weeks ag...

Full article: http://www.netnames.com/blog/2012/10/ticket-to-ride/

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