21 Jul '16, 3am

Why should you blog if you own a small business? @somajurgensen explains.

I was at a meeting of small emerging businesses. The speaker asked, “Does anyone here blog?” I was the only one who put up my hand. According to the speaker, it wasn’t unusual to have one, maybe two people raise their hands. We both agreed, the remaining business owners and sales professionals were missing an opportunity. Why? Their single-minded focus on short-term revenue blinded them to the potential of thought leadership. Let me explain. I’m not opposed to revenue generation – in fact, successful blogging practices focus on turning readers into customers . Thought leadership also includes speaking and writing books and articles, but blogging is a common path to becoming a thought leader. Why would the speaker, and I, recommend focusing on thought leadership? What is thought leadership? There are two parts to the definition of thought leadership. This video from Forbes ...

Full article: https://www.godaddy.com/garage/smallbusiness/market/why-s...

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