24 Jul '16, 3am

Bloggers: beware of the monetization trap! Follow these best practices to keep your blog fun.

Blogging can be lucrative. Your content resonates. Your audience cannot get enough. You hit all the high notes. Ding ding ding! You’ve won the jackpot and find yourself negotiating sweet deals for sponsored posts while raking in a six-figure salary from affiliate marketing and ad revenue. Sure, this might take time. But with the right talent, drive and content, striking gold is definitely possible. Yet this not-so-buried treasure isn’t for every blogger. Just because you can monetize every aspect of your online life — generate cold, hard cash for each word — doesn’t mean you should . “Why, that’s silly!” you laugh. “What blogger would miss out on such opportunities to make money?” It turns out that attaching affiliate links or corporate sponsorships to every post, tweet and pin can majorly backfire. I’ll tell you how. Social media should be social. Image: magicatwork via V...

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