26 Jul '16, 10am

Infographic: Video Content, Vloggers and the Future of Marketing

Did you know that by 2017, video will be responsible for almost 70% of all consumer traffic? Wondering how come? It’s a simple math, really – if you take into consideration that a picture is worth a thousand words , then one minute of a video can be valued at an outstanding 1.8 million . Many are those who have recognized its potential and so 3 out of 5 consumers will spend no less than two minutes watching a video about a product they wish to purchase. Looking at the plain picture is no longer enough, nowadays users expect to see the product in action. Consequently, more than half of viewers say that a good product video makes them more confident when making a decision whether to order merchandise online. Since brands too have realized that they can make people view them in a more positive light with the help of viral videos, they started utilizing videos to build trust, ...

Full article: http://domain.me/video-vloggers-future-marketing/

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