26 Jul '16, 1pm

Gotta catch ‘em all. Customers, not pokemon. Use this global phenomenon to help your biz. https://t.co/pinqtrYyy7

With the recent release of Pokémon Go , a location-based, augmented-reality game, Pokémon trainers everywhere are taking to the streets with their phones in hand. And if you run a brick-and-mortar business, you can use Pokémon Go’s geographically based system to attract new customers. Local business owners like Shawn Claypole couldn’t be happier to get in the game. Shawn’s business, The Harp Irish Pub in Mesa, Ariz., is smack in the middle of a Pokémon Go hotspot — a cluster of businesses and landmarks designated as PokéStops and Gyms. Pokéstops are locations where Pokémon Go players can swing by to grab in-game items to help them on their journey. Poké Gyms are centers where players can battle for control of a certain location. Many gamers who catch a Pidgey or snag a potion at The Harp happen to grab a brew or two while they’re at it. Suds ‘n swipes: Shawn Claypole, owne...

Full article: https://www.godaddy.com/garage/smallbusiness/market/pokem...

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