29 Jul '16, 11am

Time-saving social media tips for small businesses

So, if you want to determine whether your social media efforts are paying off or not, pick a few metrics that directly impact your business. For example, look at the types of posts that get the clicks or engagement (likes, comments, shares), the highest reach or that send the most amount of visitors to your site. You should also look at how many of those visitors actually fill out a form or buy from you. Watch our Swift Six to learn which metrics to focus when measuring your social media success

Full article: https://www.123-reg.co.uk/blog/social-media/time-saving-s...

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