31 Jul '16, 12am

Writing for a mobile audience? Here’s what you should know: As the world is embracing technology and making a...

As the world is embracing technology and making a paradigm switch from the universe of e-commerce to m-commerce, revamping content marketing strategies becomes inevitable. While this may sound like child’s play, it is a Herculean task to keep the mobile users hooked to your services. Using crisp and concise content is the only way to engage customers and ensure consistent visits. It is important to note that strategising mobile content is quite different from strategising content for any other medium. You might be curating the best content in terms of technicality and information. But this won’t be effective unless it is presented well. If you’re not too familiar with writing content for a mobile audience, just follow these simple practices. Use captivating headings It has been observed that gripping content under strong, bold headings invite more clicks than content under...

Full article: http://www.inforum.in/threads/writing-for-a-mobile-audien...

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