22 Oct '12, 12pm

SMB News: The Holiday Retail Outlook Is Positive. Here’s How to Grab Your Piece of the Pie

SMB News: The Holiday Retail Outlook Is Positive. Here’s How to Grab Your Piece of the Pie

Offer more price transparency. Your pricing should be the same across mobile, online and in-store channels. Get mobile. Deloitte says mobile-influenced retail store sales will account for 5.1 percent, or $36 billion, in retail store sales this year during the holiday season. Even if you don’t yet offer m-commerce, make sure consumers can find your store on local search, ratings and review sites, and that your website is mobile-friendly so customers can find the information they need. Don’t fear showrooming. Deloitte reports that shoppers who have smartphones are actually 14 percent more likely to make a purchase in the store than those who don’t use smartphones in-store. Make sure you engage with smartphone-toting shoppers to answer any questions they have and provide relevant information. Use analytics. Pay more attention than ever to how customers are getting to your bus...

Full article: http://www.networksolutions.com/smallbusiness/2012/10/the...

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