Is Your Ecommerce Site Ready to Capture Holiday Sales? | Network Solutions Small Business Resources

Is your #eCommerce site ready for holiday shoppers? Get some tips from @Rieva:

Test your site. Make sure the nuts and bolts are working and that load speeds are up to par. Help ‘em out. Can consumers quickly see how to contact you (by email, phone or chat) in case of a question or problem? Can they easily find shipping rates, tax info and other things they want to know before they buy? Shoppers are busy, so keep it simple. Integrate. If you have a brick-and-mortar location in addition to your ecommerce site, make sure the two are integrated. Do consumers see the same prices in-store as online? Make sure your databases sync properly so they don’t see price variations. Offer choice. Consumers have myriad shopping options this season, so make sure you offer them lots of choices. Can they order online and return or pick up in-store? Can they search your site in-store for a product that’s not on the shelf, and have it shipped?

Full article: http://www.networksolutions.com/smallbusiness/2012/10/is-...