24 Oct '12, 8pm

So which comes first: the logo or the brand? #Branding #Logos

So which comes first: the logo or the brand? #Branding #Logos

So which comes first, the logo or the brand? Let’s pretend that you create a logo and then start developing your brand. One day, you realize that your logo is inconsistent with the brand you’ve developed – maybe the logo is too plain for your brand’s dynamic personality, or it’s too specific for all of the markets you play in. Your choices are to re-design the logo, which can be expensive, or risk confusing your audience and restricting your company’s growth.

Full article: http://www.name.com/blog/startmybiz/2012/10/which-comes-f...

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