24 Oct '12, 10pm
Will Web 3.0 literally reach out to customers?
Whether you use it or not Geo-social in the form of FourSquare gaming or just check-ins on Facebook Places has had an impact on our culture in recent years. What has been learned by the geeks however, is far more ground-breaking. If the other sci-fi aspects of Web 3.0 concerns you, this functionality could be very disturbing. Imagine your friends knowing exactly where you were at any point, so that you could move your virtual engagement into the real world. It exists in the mainstream already as Apple’s Find Friends and it is just that technology that could soon see you ‘stalked’ by every brand you have ever liked on Facebook or engaged with on Twitter. Spot marketing at it’s most accurate but where the law will be drawn on privacy is yet to be seen. You needn’t have been so overt in your actions either. Modern forensic language analysis by computers can identify brands or...