25 Oct '12, 3pm

Domain Hall of Famer Mike Mann Likes to Defy The Impossible and Reap Extraordinary ROI

Domain Hall of Famer Mike Mann Likes to Defy The Impossible and Reap Extraordinary ROI

Mike explained, "I would short everything except .com to slight the quality, slight the safety, especially in uncertain economic and branding and Internet environments, .com will always be a powerful brand extension. At the same time, if it's got a crappy brand word associated with it, it doesn't matter. If you've got a .com, if the rest of the name isn't viable, then it's irrelevant. It has to be clean and clear all the way through and be a .com and all of those that are very meaningful today and the .com will probably be more meaningful in the future because there will be ever more people on the Internet, easier to eCommerce. It will be all connected to the iPhones and the Blackberrys. People will always need good quality, contextual brands and .com won't go away just like the standard numbering system and measuring system in the United States isn't going to convert to m...

Full article: http://fragerfactor.blogspot.com/2012/10/domain-hall-of-f...

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