25 Oct '12, 7pm

Will Lance Armstrong fallout hurt Demand Media?

One of the risks disclosed in Demand Media’s S-1 has come true. When Demand Media filed to go public in 2010 it disclosed a laundry list of risk factors for the company. One of those risks was the reputation hit the company could take if any of the celebrities associated with its brands ran into trouble. On page 20, the company disclosed: “Poor perception of our brand, business or industry could harm our reputation and adversely affect our business, financial condition and results of operations.” The last sentence of this paragraph lays it out on the table: Furthermore, certain of our owned and operated websites, such as LIVESTRONG.com, are associated with high-profile experts to enhance the websites’ brand recognition and credibility. In addition, any adverse news reports, negative publicity or other alienation of all or a segment of our consumer base relating to these hi...

Full article: http://domainnamewire.com/2012/10/25/will-lance-armstrong...

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