26 Oct '12, 8pm

You may not be Nike, but you still need a logo. Here are some tips:

You may not be Nike, but you still need a logo. Here are some tips:

Be sure it’s licensed. If you’re not artistic, and you don’t have the budget to hire a designer, it can be tempting to use clip art or a template to create your logo. If you go this route, be sure the artwork you use has the appropriate licenses. If not, you may end up owing royalties or legal fees. Keep it simple. Complicated logos with illustrations, 3D effects or tag lines often end up looking muddled and unclear. To maximize your logo’s impact, use clean, crisp lines and no more than three colors. Think long-term. There’s no need for your logo to portray exactly what your company does, especially if there’s a chance you’ll expand into new markets in the future. Design a logo that can grow with your business. Imagine if the Apple logo had a desktop computer on it. That wouldn’t make much sense on the iPod or the iPhone, would it? Make it work in color and in black and w...

Full article: http://www.name.com/blog/startmybiz/2012/10/six-super-log...

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