27 Oct '12, 3pm

Meet the Average Smartphone User

If your business lends itself to an app, consider creating one for your customers , but make sure it serves a worthwhile function. Customers who use your app will likely be more receptive to other smartphone content from you, so consider sending special offers or coupons. With email one of the top uses for smartphones, make sure your email newsletters are optimized so they display well on smartphones and that buttons, links or other calls to action are easy to see and interact with. Consider creating videos about your business or asking customers to share their videos and posting them on your site or YouTube channel. More than half of consumers who use smartphones to watch video say they regularly watch user-generated content.

Full article: http://www.networksolutions.com/smallbusiness/2012/09/mee...

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