27 Oct '12, 10pm

American Express and Wal-Mart = BlueBird (.com)

American Express and Wal-Mart = BlueBird (.com)

Hand registered by Paul Stables of Open Text Corp in 1994 and sold to American Express December of last year, this million dollar plus domain name sale flew totally under the radar. Plus Estibot and other appraisal metrics would have never pegged "Bluebird" as a credit card brand. Branding rules. Think outside the box! With Alex rating of #863,637 for the last three months, the meta description reads "Say hello to Bluebird by American Express and Walmart. Your Checking & Debit Alternative(SM), loaded with features. Not fees." Here's a screenshot of how it looked previous to 12/11: American Express and Wal-Mart = BlueBird (.com)

Full article: http://fragerfactor.blogspot.com/2012/10/american-express...

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