29 Oct '12, 3am

Country Brand Index: Canada Slips To 2nd Spot Behind Switzerland In FutureBrand Survey

Country Brand Index: Canada Slips To 2nd Spot Behind Switzerland In FutureBrand Survey

Apologies for an earlier post which had an iPhone-generated cut and paste error. Does it figure that the value of a country as a brand would carry through to the dotCOM of that country? if so... Canada has slipped from first place to second in an annual survey of the best country brands. FutureBrand’s Country Brand Index hands top spot to Switzerland, which took second spot last year. Though the branding consultancy doesn’t directly address why Canada lost top spot, it does note that “Switzerland shows that the cultivation of freedom, tolerance, transparency and environmentalism can put a country’s brand ahead—even in difficult economic times.” But the more notable change is the rapid decline of the United States, which fell to eighth place from sixth last year, and from first place in 2009. “In the face of successive fiscal crises in both the United States and Europe, the...

Full article: http://fragerfactor.blogspot.com/2012/10/country-brand-in...

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