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29 Oct '12, 4am

SmallBiz Refresh: : 3 Valuable Tools That Use Social Media for Customer Research

Want to know more about your customers? Look them up on social media. People put an amazing amount of information in their Facebook profiles, Twitter bios and (sometimes) LinkedIn profiles. Skim their bios, and you’ll not only be able to gather a lot of information quickly, you’ll also be able to put together personas, or basic profiles of who your customers are, from age and gender to location to lifestyle. But you can do more than that. In an article published this summer, Social Media Examiner offered up 3 great tools to help you learn even more about your customers, all of which I took for a test drive. Here they are, and here’s what I learned: Followerwonk Use Followerwonk to learn more about your Twitter followers. The tool pulls information from their bios and puts keywords into a word cloud, thus allowing you to make better decisions about what content to share on ...

Full article: http://www.networksolutions.com/smallbusiness/2012/09/3-v...

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