31 Oct '12, 9pm

3 quick but effective branding exercises:

3 quick but effective branding exercises:

THREE QUICK BUT EFFECTIVE BRANDING EXERCISES If you have a small business, few things are more essential for your success than a clearly defined brand. Your brand is your company’s personality. It’s the thing that will attract new customers and keep them coming back to you. You should be able to describe your brand in just a few focused sentences, but developing those key sentences can be a real challenge. Try these three easy exercises for some inspiration. The Car Exercise. If your company was a car, what kind of car would it be and why? Be as specific as you can – pick a manufacturer, a model, a color and a year. Which extra features, if any, would your car have? Would it be an American car or an import? Would it be eco-friendly like the Chevy Volt, or perhaps affordable like a Hyundai Elantra? The Personification Exercise. Close your eyes and imagine your brand as a pe...

Full article: http://www.name.com/blog/webdesign-2/webdesign-marketing/...

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