08 Nov '12, 3pm

Dr. Dre for £20? "Beat it " tips for fighting #counterfeiters online. By Stuart Fuller #fakes #brandprotection

Dr. Dre for £20? "Beat it " tips for fighting #counterfeiters online. By Stuart Fuller #fakes #brandprotection

If you have kids, then you will know that we are now entering the “silly season”. Halloween and Bonfire night displays have now disappeared from shops, replaced by fake snow, mince pies and Wham’s Last Christmas CDs. There doesn’t seem to be a day that goes by when something else expensive is added to the cherubs Christmas lists after seeing an advertisement on TV or a magazine. Welcome to the consumer generation, where looks are more important than substance. There’s nothing really new about children needing the latest branded goods. Whilst Primark may be good enough for them while they are at home, put children in any social situation and then it has to be Abercrombie this, Jack Wills that. Mobile phones now have to be iPhone or Android – even the gadget of choice for the City Boys, the Blackberry is passé these days. And of course you can’t just have a set of any old he...

Full article: http://www.netnames.com/blog/2012/11/beat-it/

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