08 Nov '12, 10pm

How Long Should Your Internet Marketing Video Be?

How Long Should Your Internet Marketing Video Be?

HOW LONG SHOULD YOUR INTERNET MARKETING VIDEO BE? As businesses embrace Internet marketing videos in their marketing strategies, it is important to understand how users watch video ads. Studies show that roughly 60% of all website traffic originates from online marketing videos, therefore they are essential tools for creating brand name awareness and advertising products and services. When using Internet marketing videos, it’s good to analyze how audiences watch them. Internet marketing videos are more likely to grab the attention of the viewers in the first seconds of a video, and are much less likely to capture a viewers attention as they continue watching. This is partially due to the fact that the first 15 seconds of a marketing video must introduce the video advert. Consequently, the introduction often determines whether or not the viewers will continue watching the r...

Full article: http://www.name.com/blog/startmybiz/2012/11/how-long-shou...

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