24 Nov '16, 9am

Is your #business #website in dire need of replacement? Find out with this guide

Is your #business #website in dire need of replacement? Find out with this guide

Keeping an eye on what your competitors are doing should be a key part of your marketing strategy already. If it’s not, you can get started with competitor analysis here. But you should also keep an eye on the design of the leading sites in your niche. That way, you’ll be able to notice emerging trends. This needs to be more than a superficial glance though. Interact with the site in the way a customer would. By doing this, you’ll notice important changes to things like the checkout process. Keep a note of how rival sites change and compare them to your own. If you feel like you’re starting to lag behind, then you’ll have to think about how you can catch up. You may be able to make incremental changes to get you to where you want to be. However, it’s equally possible that your current site may need a complete overhaul to bring it up to scratch.

Full article: https://www.123-reg.co.uk/blog/web-design/is-it-time-for-...

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