31 Jan '17, 7pm

Frager Gems: Why brands need generic domain names too

: "Every company today is looking for a sustainable competitive advantage. The proven unbeatable one is a strong brand. A brand is not a logo or a tagline. And it's not intangible. Branding is the delivery of a unique experience built around who you are, what you stand for and the promises you make. A well delivered experience builds relationships which encourage loyalty and drives bottom line results. Your products, services, people, graphics and marketing are all part of that experience. Everything your company does, and does not do, sends a message that enhances or undermines the experience."

Full article: http://fragerfactor.blogspot.com/2017/01/frager-gems-why-...

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