17 Feb '17, 6am

How to use SEO tactics to define your Inbound Marketing Strategy

Historically, many marketers saw search engine optimization (SEO) as one piece of the inbound marketing puzzle. However, as search algorithms have evolved, it’s hard to imagine any piece of inbound marketing not influenced by SEO. In fact, the future of SEO looks a lot like inbound marketing. It is a key ingredient to the overall success of your inbound marketing strategy. To demonstrate this, below are a few areas SEO can help to define your inbound marketing plan. Defining buyer personas Before you can start in on developing an inbound marketing strategy, you must first develop your buyer personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Understanding your personas will give you a better understanding of who your target audience is, and what kind of content needs to be...

Full article: https://www.godaddy.com/garage/smallbusiness/market/how-t...

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