What Influences Customers to Click, Read and Buy? The Answers Might Surprise You: via @Rieva

What Influences Customers to Click, Read and Buy? The Answers Might Surprise You | Network Solutions Small Business Resources

What Influences Customers to Click, Read and Buy? The Answers Might Surprise You: via @Rieva

What Influences Customers to Click, Read and Buy? The Answers Might Surprise You December 5th, 2012 :: Rieva Lesonsky By Rieva Lesonsky Do you use content marketing for your small business? Do you rely on the content on your business website to promote your expertise, attract customers who are searching for your type of product or service, or inform your audience? If so, you’ll be interested in Behavior Shift: Getting Content in Front of Consumers , a new nRelate study by Harris Interactive that explores how consumers find and use content online. The results might surprise you—and change how you design your website. First, consumers are actively engaged in a search for content, spending an average of seven-plus hours per week looking for content. (Younger consumers spent more time.) A whopping 92 percent of adults read online content. As you might expect, search is the num...

Full article: http://www.networksolutions.com/smallbusiness/2012/12/wha...

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