20 Mar '17, 1pm

The first rule of Sock Club…

It’s overused, but I couldn’t resist the title. Sock Club founders, Noah and Dane, began Sock Club because they wanted to share their love of socks with the world. They started small, curating awesome socks from other labels, and soon decided that they wanted to focus on American manufacturing. Now all of Sock Club’s socks are designed in Austin, and proudly made with cotton grown and knit in the Southeastern United States. Mike: I love the idea behind sockclub.com . It looks like you can buy socks on demand or have them delivered on a subscription basis. Do I have that correct? Dane: That’s correct. We started as a gift service that signed up loved ones to receive socks once a month. We’ve become so good at making socks that we’re building a brand. Mike: To be honest, I can’t think of a better name for your business. I mean, sockclub.com defines it. Can you tell me how yo...

Full article: http://sullysblog.com/first-rule-sock-club/

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