28 Apr '17, 9am

7 ways to optimise web forms & get more leads

Motivation . Users are more likely to fill out your form if they know that what they’re getting is valuable. (See step 1). That happens before they even see the questions in your form so that’s what you need to work on. Reducing friction . This is where copy is so crucial. Use it to guide people through the process of filling out your form. For example, when telling people that it takes only 30 seconds to complete the form or that they don’t need to create an account to buy from you. Asking only for the information you need . The questions and information you ask needs to make sense to people who are filling out your form. For example, why would you need someone’s physical address if you’re selling a digital product that you’ll be delivering via email or their account on your site. Or why would you need their phone number when all you they want is to download an e-book or ...

Full article: https://www.123-reg.co.uk/blog/online-marketing/seven-way...

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