29 May '17, 6am

How to build a personal brand on social media | 123-reg Blog

2. Develop a social media and content strategy – What will you be talking about via social media and when? You need to develop a coherent strategy focused on your areas of expertise and then put it into action. You’ll also need a content strategy for your website. Why? Well if the ultimate aim of your personal brand is to drive leads, you’re probably going to have to get them to visit your site sooner or later and one of the best ways to do that is by creating quality content that people want to read and share. Your social media strategy and content strategy should go hand in hand. You’ll also need to decide on a tone of voice and stick to it. Your social media presence might not have to be all business all the time, but oversharing or coming off as unprofessional will damage your reputation. Remember though, your big selling point when creating a personal brand will be wh...

Full article: https://www.123-reg.co.uk/blog/social-media/how-to-build-...

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