29 May '17, 7am

DomainSherpa: #Domains

Andrew: …even a brandable, because the more that that keyword is being searched, the more it is being used in commerce, the more it’s being used in language, the more it is being used in society. And that makes it inherently more valuable, because the more people that are searching for it, the more people you are making an emotional connection to. And even if that represents a minute percentage of your targeted audience, even if the people that are searching for that term are not your targeted audience, it just tells you that there is an inherent connection to society. You are…you’re branding on a word that people relate to. They know what it is, they…there’s a connection.

Full article: http://www.domainsherpa.com/dnseattle-2017/

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