24 Dec '12, 12pm

How Your Small Business Can Compete With Big Retailers in 2013

This holiday shopping season, big retailers did a lot of things differently—and the changes they made will continue into 2013 and beyond, posing new challenges for small retailers and ecommerce companies seeking to compete. The BDO Retail Compass Survey of CMOs polled 100 chief marketing officers at the nation’s leading retailers and found: Big retailers rely on social media. Social media has become an essential marketing tool, used by 86 percent of big retailers, up from 4 percent in 2007. Overall, social media made up 10 percent of holiday marketing and advertising budgets this year. Big retailers are playing catch-up when it comes to mobile. Half of the retailers surveyed are including mobile in their marketing strategy, up 39 percent from 2011, but still short of 100 percent participation. Big retailers are going digital. Although two-thirds of big retailers report the...

Full article: http://www.networksolutions.com/smallbusiness/2012/12/how...

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