26 Dec '12, 12am

SmallBiz Refresh: : Content Marketing 101: The What, Why and How of Using Content to Generate Leads

SmallBiz Refresh: : Content Marketing 101: The What, Why and How of Using Content to Generate Leads

Content Marketing 101: The What, Why and How of Using Content to Generate Leads October 26th, 2012 :: Monika Jansen Content marketing has become quite the trend this year. If you’re not familiar with the term, it refers to creating digital and print marketing pieces specifically to market your business to your customers. The benefits of content marketing include: Creating trust Building thought leadership and expertise Building and solidifing relationships Improving search results Increasing Web traffic and leads There are many pieces of content you can create, repurpose and share via social media and on your website. In my opinion, the top 7 by popularity and effectiveness (but in no particular order) are: 1. Articles Seek out opportunities to write for trade or general interest publications, both digital and print, on your area of expertise. Reach out to editors and prop...

Full article: http://www.networksolutions.com/smallbusiness/2012/10/con...

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