28 Dec '12, 11am

Meet the Mansumer | Network Solutions Small Business Resources

Meet the Mansumer | Network Solutions Small Business Resources

Created partly by the Great Recession, this new breed of male shoppers have become Chief Buying Officers for their households, and are now making the majority of household purchasing decisions, according to the BPN 2013 Retail Trends Report . With job losses during the recession disproportionately affecting men (at the height of the recession, the unemployment rate for men was 2 percent above that for women), more men left the workplace and took on traditionally female roles in the home. Although the job market is improving, many of these men have continued to have responsibility for shopping, child care and household activities–and many of them are embracing the change wholeheartedly.

Full article: http://www.networksolutions.com/smallbusiness/2012/12/mee...

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